Every year, the Super Bowl serves as the biggest stage for advertisers, with brands investing millions to capture the attention of over 100 million viewers. In 2025, a 30-second spot commanded up to $8 million, making it imperative for advertisers, especially first-time participants, to ensure their campaigns delivered maximum impact. Beyond the in-game placement, the most successful Super Bowl advertisers understood that true value comes from an integrated strategy spanning pre-game buzz, in-game execution, and post-game amplification.
Super Bowl Advertising for First-Timers: How to Maximize PR Impact
