The two have a lot in common, aside from both being recognized industry futurists and fans of the Eagles. Each played a role in shaping OMG's advanced TV strategy. First, Minsky evangelized and implemented early phase addressable TV and automatic content recognition (ACR) data in campaigns for Fortune 500 clients, until 2015. Then Steuer took the reins and created a platform to buy data-driven and addressable TV, which has become an integral part of Omnicom's cross-agency data and people platform, "Omni."
I, on the other hand, appreciate the Eagles (I assumed they were talking about the band, not the NFL team, as I know Minsky is Cowboys all the way). But, otherwise, I was just a fascinated fly on the wall during Minsky and Steuer's far-ranging conversation about Omni, the future of advanced TV, and the impact of data legislation, in Episode 40 of the Insider InSites podcast.
You may want to play this episode here several times to glean all the smart insights. Better yet, subscribe or download via Stitcher, Spotify, iHeartRadio, GooglePodcasts, Apple, TuneIn...and YouTube, since the following are crib notes (edited for clarity) of their forecasting and punditry.