State of Video Currency and Measurement: A Media Agency Leaders Discussion (Video)
Hear the latest on the future of video currency and measurement in this captivating video discussion featuring senior media agency leaders. Led by Roseann Montenes, Head of Strategic Audience Solutions and Alternative Currency Measurement for A+E Networks, this conversation delves into the monumental task of how we can establish a new currency for video measurement through industry collaboration. (View the discussion above and at www.AETNInSites.com.)
Join Cara Lewis, Chief Investment Officer of dentsu International; Sam Armando, EVP Director of PMX Marketplace Intelligence and Investment Director of Publicis Media; Katie Klein, Chief Investment Officer of PHD, and David Campanelli, EVP, Chief Investment Officer of Horizon Media as they share their insights. A+E Networks brought these leaders together to shed light on how we need to maintain business continuity amidst challenging operational changes, client communications needs, and the ever-present marketplace "noise." With a focus on Nielsen, alternative measurement, and currencies, these industry experts confront the new realities of collectively establishing a "sustainable and expandable" currency in a transforming marketplace.
In this wide-ranging conversation, Montenes uncovers crucial insights for agency professionals, brand marketers and content publishers and distributors. Lewis, Klein, Campanelli and Armando acknowledge the industry's current state of "clouded uncertainty" and anticipate "seismic changes in measurement" on the horizon.
For an in-depth analysis of the present measurement landscape and industry priorities for the next 12-24 months, this video conversation is an invaluable resource. Don't miss out -- watch the discussion above link and at www.AETNInSites.com.
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