Innovative Cloud-Based Software Transforms Ad Sales for Charter Communications' Spectrum Reach
In a groundbreaking development for the advertising industry, ShowSeeker, the creator of a fast-growing cloud-based order management system in the U.S., has joined forces with Spectrum Reach, the advertising sales arm of Charter Communications, Inc. Their collaboration has resulted in the recent launch of Pilot®, a game-changing solution that automates workflows in the media sales sector. This partnership marks a pivotal moment in the evolution of the advertising ecosystem, focused on efficiency and adaptability.
"Pilot® is a dedicated order management system that was born out of our collaboration with ShowSeeker. It has revolutionized our order entry process, streamlining workflows, and providing us with a modernized solution that caters to the dynamic demands of both linear television and advanced advertising," commented Chris Faw, Senior Vice President of Operations at Spectrum Reach.
Pilot® has been fully integrated throughout Spectrum Reach's advertising sales network, covering 91 Designated Market Areas across 36 states. Since its implementation, the Pilot® platform has facilitated the creation of over 290,000 orders for local, regional, and national clients, demonstrating its impressive impact and efficiency.
Jeff Blaszak, Vice President of Operations & Strategy at ShowSeeker, expressed his enthusiasm for the partnership with Spectrum Reach, saying, "Spectrum Reach has been a phenomenal partner throughout this transformative journey. As one of the nation's largest MVPDs, their commitment to innovation has made for a seamless transition from their previous platforms to Pilot, and we're excited for their partnership in this ever-changing advertising landscape."
ShowSeeker is at the forefront of streamlining the ad sales, buying, and planning process for video service providers. Their user-friendly, cloud-based platform simplifies every step, from proposal generation to campaign performance tracking. ShowSeeker's robust AdTech tools enhance ad sales by automating tasks, reducing manual workloads, and boosting operational efficiencies. Integrated data insights ensure ad buys are precise, effective, and highly customizable, ultimately driving superior ROI for both buyers and sellers.
Founded in 2003, ShowSeeker has emerged as a leading provider of ad sales management, planning, and workflow solutions for the cable TV industry. In today's complex TV landscape, operators rely on the incremental revenue generated by the ShowSeeker platform.
Spectrum Reach, the advertising sales business of Charter Communications, Inc., offers tailored advertising solutions for local, regional, and national clients. With a presence in 36 states and 91 markets, Spectrum Reach leverages aggregated and de-identified data insights and award-winning creative services to create scalable advertising and marketing solutions.
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