Spectrum Reach Elevates Advertising Ecosystem with Pilot® by ShowSeeker

In a groundbreaking development for the advertising industry ShowSeeker the creator of a fastgrowing cloudbased order management system in the US has joined forces with Spectrum Reach the advertising sales arm of Charter Communications Inc Their collaboration has resulted in the recent launch of Pilotamp174 a gamechanging solution that automates workflows in the media sales sector This partnership marks a pivotal moment in the evolution of the advertising ecosystem focused on efficiency and adaptabilityquotPilotamp174 is a dedicated order management system that was born out of our collaboration with ShowSeeker It has revolutionized our order entry process streamlining workflows and providing us with a modernized solution that caters to the dynamic demands of both linear television and advanced advertisingquot commented Chris Faw Senior Vice President of Operations at Spectrum ReachPilotamp174 has been fully integrated throughout Spectrum Reach39s advertising sales network covering 91 Designated Market Areas across 36 states Since its implementation the Pilotamp174 platform has facilitated the creation of over 290000 orders for local regional and national clients demonstrating its impressive impact and efficiencyJeff Blaszak Vice President of Operations ampamp Strategy at ShowSeeker expressed his enthusiasm for the partnership with Spectrum Reach saying quotSpectrum Reach has been a phenomenal partner throughout this transformative journey As one of the nation39s largest MVPDs their commitment to innovation has made for a seamless transition from their previous platforms to Pilot and we39re excited for their partnership in this everchanging advertising landscapequotShowSeeker is at the forefront of streamlining the ad sales buying and planning process for video service providers Their userfriendly cloudbased platform simplifies every step from proposal generation to campaign performance tracking ShowSeeker39s robust AdTech tools enhance ad sales by automating tasks reducing manual workloads and boosting operational efficiencies Integrated data insights ensure ad buys are precise effective and highly customizable ultimately driving superior ROI for both buyers and sellersFounded in 2003 ShowSeeker has emerged as a leading provider of ad sales management planning and workflow solutions for the cable TV industry In today39s complex TV landscape operators rely on the incremental revenue generated by the ShowSeeker platformSpectrum Reach the advertising sales business of Charter Communications Inc offers tailored advertising solutions for local regional and national clients With a presence in 36 states and 91 markets Spectrum Reach leverages aggregated and deidentified data insights and awardwinning creative services to create scalable advertising and marketing solutionsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Spectrum Reach Elevates Advertising Ecosystem with Pilot® by ShowSeeker

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Spectrum Reach Elevates Advertising Ecosystem with Pilot® by ShowSeeker

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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