Spectrum News: A Trusted Source for Both Audiences and Advertisers this Election Year
Balanced news coverage that engages and informs is essential year-round, and even more critical in an election year. Spectrum News features expert journalists across the country who report on issues that impact our communities, celebrating the people, places and stories that connect us.
“Our journalism helps people navigate their daily lives, whether it’s a weather forecast every 10 minutes, updates on traffic, or balanced reporting to help them make decisions in the voting booth,” says Alison Hellman, Senior Vice President, and General Manager for Spectrum News. “Spectrum News journalists are out in their communities every day not just reporting on candidates and races, but the local issues that matter in this critical election year and beyond.”
With 24/7 community-focused coverage and stories that inspire, Spectrum News is trusted by local viewers across the nation to accurately reflect the diversity of their communities and offers a brand safe, premium environment for advertisers to deliver their message.
A Reliable Source in a Fragmented Landscape
In today’s polarized political and media environment, Americans’ confidence in much of the mass media, including newspapers, TV, and radio, to report the news fairly and accurately is at its lowest point since 2016.[1] Still, nearly two thirds of Americans say they trust local television news, even as the credibility of polarizing cable news brands continues to decline. Spectrum News serves as a trusted source, as revealed by the company’s biannual brand tracker. According to audience surveys, 65% of Spectrum News viewers say the network is trustworthy, and only 3% of viewers say they do not trust Spectrum News. Spectrum News ranks #1 among local news stations for “unbiased news coverage.”[2]
Averaging 1.7 million daily viewing households, Spectrum News outperforms ABC, CBS, FOX, NBC, CNN, Fox News, and MSNBC across its linear and digital platforms spanning the entire Spectrum News footprint.[3] Spectrum News became the most-watched news network among Spectrum audiences in 2023, and the Spectrum News mobile app netted more than one million new downloads in 2023.[4]
Advertisers in this election cycle can trust that consumers are highly engaged and are more likely to take action when viewing informative content such as Spectrum News. In fact, in a study of more than 260 multiscreen campaigns over more than two years, Spectrum Reach found that, across top industries, advertising clients who leveraged the power of Spectrum News for their campaigns experienced higher website responses on average than those who did not.[5]
Breaking Through the Noise: Reporting National Topics, Locally
Errol Louis hosts The Big Deal with Errol Louis, a new weekly, half-hour program that breaks down the top political stories of the moment through the lens of Spectrum News’ vast network of journalists embedded in communities across the country, including a dedicated team in Washington D.C.
Louis says that while it’s important to focus on the details when covering politics, it’s also critical to not lose sight of the big picture. “The most important question to ask,” Louis says, “is how is this going to affect viewers?”
Covering politics for Spectrum News 1 Texas from the D.C. Bureau, Reena Diamante says her goal is to make sense of what’s happening for the audience outside the Beltway.
“So much of what comes out of the White House, Congress, Capitol Hill and the Supreme Court affects the lives of everyday people,” Diamante says. “It’s my job to break down the debates and discussions about important issues to inform voters.”
Stay Connected to the Issues Impacting Communities Nationwide
Spectrum News is a trusted, brand-safe, and locally relevant advertising option to connect your brand with the community.
To learn more about how you can harness the advertising power of Spectrum News, go to: spectrumreach.com/advertise-on-spectrum-news.
[1] Gallup: Americans’ Trust in Mass Media, October 2023
[2] Spectrum News Brand Tracker. Fielded 10/9-10/23/23. Included over 26.9K Spectrum customers that watch local news weekly.
[3] Spectrum Reach Household Viewing Data is sourced from all markets where Spectrum News has distribution and is based on a minimum threshold of five consecutive minutes of viewing on one station to count as a viewing HH.
[4] Spectrum Reach internal CBO report. 1/1/23 to 12/31/23, Spectrum News Full Footprint, Total available impressions include STVA & SNA. The STVA provides both live stream and VOD. Spectrum News O&O.
[5] Spectrum Reach Attribution campaigns from Q3 2022 to Q4 2022, Data delivered from Innovid on 10/03/2023. Number of website responses on average for accounts buying Spectrum News vs. those with no Spectrum News within same industry vertical.
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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