Special Study on COVID-19's Impact on Streaming Services

amp160While fewer than half of the respondents said viewership of streaming services had gone up 34 reported they39re watching between one to nine incremental hours per week of streaming services Only a part of the country was in isolation when this survey was fielded and many service industry jobs continue to move forward with workfromhome technology Also when kids are home and this is making an impact on consumption many of them are in remote school aka Zoom for a good chunk of the dayRecognizing the geographic spread of COVID19 we see a slightly higher amp8211 and therefore predictive bump in streaming usage in the Northeast versus the rest of the country especially in the incremental 59 hours per week rangeThere is no question that the change in children39s schedules is impacting TV viewing and streaming in US HouseholdsOur data shows that in a household where there are kids present there is a greater increase in streaming video service viewership than the increase in broadcast TV and cable especially in the 1019 incremental hours a week bucket where 9 of households with kids fall versus 5 of TV viewing These households are also demonstrating an increase in traditional television viewership just not to the same extent that streaming video has grownWhile the SVOD dominance of Netflix and Amazon continues consumers are also increasing usage of Hulu and Disney In response to the crisis and the anticipation of parents in need of new content to engage their children Disney rushed Frozen 2 onto the service wellahead of its normal windowing and completely bypassed normal process to put the very recent theatrical release OnWard on to the service The challenge for Disney will be the limited quotMade Exclusively for Disneyquot content that is currently available and with most original production onhold due to the pandemic their previously announced originals are likely to see significant delays Contrast that with Netflix Hulu and Amazon who while also facing production delays already had significant original content in postproduction

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Special Study on COVID-19's Impact on Streaming Services

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Special Study on COVID-19's Impact on Streaming Services

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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