Social Commerce Is About to Get Even More Creative

Brands are looking to enhance their channels with exciting new experiences And consumers are always on the hunt for new influencers to follow ideas to advocate for and products to promote The opportunity for platforms to enhance this engagement is abundant Although there are many upandcoming innovators within the social commerce space the major players are the ones that can implement change at scale amp8211 and are on the cusp of doing just thatI39ve spoken in the past about how mediums when not given the care and attention they deserve will regress to a known format in the hands of marketers For example banners behaving like print influencers becoming spokespeople and social posts looking like bland product listings There is also the risk that players in the same segment will fall into a trap becoming clones of one another by competing for dominance with familiar features such as stories disappearing messages and filtersBut there39s still hope for social platforms as they navigate through product puberty and grow into their full potential All it takes is for each platform to recognize their unique magic and tap into it by optimizing what makes them different from the restHere are a few updates from the major players coming out of Cannes that put their magic on displayTikTok and Community CommerceWe39re working closely with TikTok to mature the Community Commerce proposition It39s about starting with creators how they want to develop their narrative act as enablers that curate the world and make an engaging quotshoppertainmentquot experienceIt39s a whole new paradigm and we love experimenting at its forefront Yes it does make brands and buying tertiary to the creator and the content But that39s the most authentic way brands can elevate the TikTok experience And our partners are keen to see how we can push culture and invent even more fun ways to shopPinterest39s Full PotentialPinterest is about to unlock its full potential as the only social platform that begins from a place of extremely strong intention There39s no other platform that instills as much excitement and creative expression as Pinterest The entire concept and the way the platform is structured opens consumers39 minds to purchasing an entire lifestyle rather than just one productWe39re working with Pinterest to understand what drives and sparks that inspiration and how to enhance its features for discovery and customer experience When Pinterest is fully activated we will finally have a place where the middle of the purchase funnel can be optimizedSnap Keeps It FunDon39t let the sadface selfies fool you That39s just Snap39s amazing filters working their magic Snap is really coming into its own as a camera company It39s developing in many ways but its ability to optimize the interactive shopping experience is really thrivingSnap39s lighthearted nature and camerafirst approach is a natural antidote to purchase friction Replicating the emotive thrill and spontaneity of window shopping is something brands are always looking to achieve and enhance through social Snap is currently the best platform to give you a similar experience It39s exciting it39s fun and it39s a place Snap will continue to ownTwitter and the Power of ConversationLastly Twitter is set to enter the ring unlocking its role as a unique opinion shaper allowing our partners to benefit from the massive power of conversation in shifting allegiances reducing surprises postpurchase and providing the most significant impact on seller profitability That is a key theme going into the second half of 2022 and beyondAlbeit subtle conversation across commerce may be the single greatest opportunity for a sales org Publicis is exploring that with forwardthinking brands that understand the holistic nature of developing an online commerce strategyAll in all creativity is strong among each of the social platforms I39ve mentioned They are coming into their own as true commerce platformsWe39re excited to be at the forefront of that processFor more insights from Publicis Commerce coming out of the 2022 Cannes Lions International Festival of Creativity please click hereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Social Commerce Is About to Get Even More Creative

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Ali Amarsy

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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