SMI Ad Spend Report: U.S. Best Performing Global Anglo Market in First Half

Since mid-March the global coronavirus pandemic has had a significant impact on the ad marketplace not only in the U.S., but also around the world. Standard Media Index found that as disruptive as the pandemic was to the ad marketplace in the U.S., in other Anglo markets the impact was felt even more. SMI compared ad spend for the first half of 2020 among the U.S., U.K., Canada, Australia and New Zealand with the first half of 2019 for several media and product categories.