When Google-owned YouTube launched its annual Brandcast event in 2011, the aim was to carve out more sponsor campaigns reaching audiences on mobile phones, tablets and laptops. Now that smart TV sets and devices have become a prime worldwide destination to catch YouTube -- to the tune of over one billion hours of content every day -- generating and escalating smart TV set/device ad relationships were center stage at the latest Brandcast May 15. Once again this year, the setting was Lincoln Center's David Geffen Hall with thousands of industry officials on hand.
Smart TV Set/Device Ad Relationships Center Stage at YouTube Brandcast
