Sling TV Activates Addressability with Programmatic Advertising Across Top Segments

In a new partnership announced today Sling TVamp8217s premium inventory is now available programmatically through video ad serving platform SpotX along with addressable consumer segments like wouldbevacationers auto intenders and back to school shoppers These segments will be anonymously matched with Sling TV subscribers for ads to be dynamically inserted in live and ondemand content via SpotXamp8217s platformamp8220As we add more ad targeting opportunities on Sling TV weamp8217re creating turnkey offtheshelf segments for brands seeking the most popular audiences at a given timeamp8221 said Adam Lowy director of Advanced TV and Digital Sales with DISH Media Sales and Sling TVDISH Media Sales anonymously matches its firstparty Sling TV subscriber data to timely events and vertical markets to identify top addressable segments utilizing its expertise built through years of experience in addressable TV on DISH The anonymous data is aggregated and the impressions are made available for advertisers to buy in real time via controlled brandsafe private marketplaces facilitated by SpotXamp8217s ad serving and programmatic enablement technologyamp8220For instance weamp8217re creating a amp8216Vacationeramp8217 segment coveted by brands as we move into summeramp8221 Lowy explained amp8220Weamp8217ve anonymously matched Sling TV subscribers to the target criteria so ads can be dynamically inserted on Sling TV on the big screen in the living room or on a mobile device as they plan their weekend getaway or head to the beachamp8221Target criteria for amp8220Vacationersamp8221 include consumer behavior such as past summer travelamp8220Vacationersamp8221 is available today along with amp8220Auto Intendersamp8221 as the busy carbuying season approaches A amp8220Back to Schoolamp8221 segment will be available soon for advertisers seeking to reach parentsamp8220Dynamic ad insertion across premium live and ondemand content with highly targeted custom audience segments is a rarity in the marketamp8221 said Ben Abbatiello vice president of Strategic Accounts at SpotX amp8220The addition of this content to the programmatic ecosystem is a significant step forward for advertisers and reinforces Sling TV as a top innovator in our industryamp8221amp8220Advertisers will benefit from the control and transparency of the private marketplace environment giving them the certainty that their campaigns are delivering with fullscreen viewability in brandsafe premium environmentsamp8221 added AbbatielloLayering data on a programmatic buy is the latest way DISH Media Sales and Sling TV are introducing advertisers to the premium TV experience in the digital ad ecosystem Sling TV ads reach consumers amp8212 wherever and whenever theyamp8217re watching amp8212 with the advanced targeting reporting and controls of the digital worldSling TV impressions are available to numerous demand side platforms through the SpotXamp8217s video ad serving platform including Adobe AOL AppNexus BrightRoll DataXu Google DBM MediaMath The Trade Desk Turn VideoAmp and VideologyAbout DISH Media SalesDISH Media Sales provides advertising sales for leading payTV provider DISH Network LLC and its overthetop television service Sling TV Through innovative platforms like addressable and programmatic viewer measurement tools and access to custom audiences on DISH and Sling TV advertisers are equipped to employ strategically positioned demographically targeted buys that enhance their national media campaigns Visit wwwdishmediasalescomAbout DISHDISH Network Corp NASDAQDISH through its subsidiaries provides approximately 13528 million payTV subscribers as of March 31 2017 with the highestquality programming and technology with the most choices at the best value DISH offers a high definition lineup with more than 200 national HD channels the most international channels and awardwinning HD and DVR technology DISH Network Corporation is a Fortune 200 company Visit wwwdishcomAbout SpotXSpotX is a video ad serving platform providing media owners with monetization tools for desktop mobile and connected devices The platform features modern ad serving and programmatic infrastructure and other monetization tools like solutions for OTT and outstream video ad units SpotX gives publishers the control transparency and actionable insights needed to understand buyer behavior manage access and pricing and maximize revenue The company is headquartered in Denver Colorado and has offices in New York San Francisco London Sydney Amsterdam Stockholm Hamburg Belfast and Singapore In July 2014 RTL Group a leader across broadcast content and digital acquired a 65 stake in SpotX Visit SpotX wwwspotxtvIf you no longer wish to receive updates from DISH click hereClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Sling TV Activates Addressability with Programmatic Advertising Across Top Segments

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