Sir Martin Schools Me on Data, Creativity, and the Holy Trinity of S4 Capital

When you find out you're getting the chance to interview one of the best-known people in the ad industry, you want a little time to prepare, to study, and, in some cases, pray. I had to "carpe diem" when I learned I'd be speaking with Sir Martin Sorrell in just a couple of hours; grabbing time between his myriad panels at Advertising Week. As you listen to this podcast episode — and if you know anything about him — you'll realize I needn't have worried. The man who built the world's largest advertising and marketing services holding company had plenty to say, and said it in his usual no-holds-barred way.