Half a decade ago, Sinclair Broadcast Group boldly went where no company of its kind had gone before -- entering the realm of drop kicks, suplexes and figure-four leg locking. Half a decade later, professional wrestling promotion Ring of Honor, under Sinclair's guidance, has transformed into a top-rope performer. While WWE (World Wrestling Entertainment) remains the dominant pro wrestling force, ROH is building a national and international following all its own. Every city in which Sinclair has a television station (or two in many cases) plays this weekly hour of wrestling action, and the company is now syndicating ROH in areas beyond its coverage area. So far, stations in Philadelphia (ROH's home base), Dallas, Miami and Atlanta have signed on, and ROH has landed time periods on New England Sports Network (NESN) and Cox Sports Cable's regional channel throughout Texas and Louisiana.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.