Sinclair's Jon Spaet on Local TV Evolution to National and Why Regional Sports Is a Sure Bet
In part one of our two-part video conversation with advertising sales veteran Jon Spaet, senior vice president network sales & development at Sinclair Broadcast Group, we discuss his perspective on the current media environment and how Sinclair is evolving from a local news confederation of stations to a dynamic multi-platform national media entity focused on sports, news and entertainment. We discuss the acquisition of Regional Sports Networks (RSN) from Fox and exciting new sponsorship opportunities that fully leverage their sports offerings
Click on the link above or view our conversation at SinclairInSites.com.
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Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova…
