Sinclair's Fledgling "The National Desk" Grows Up Fast and Strong

While it faced the challenges of launching during the COVID-19 crisis, a national news operation from Sinclair Broadcast Group is on a major growth spurt on several fronts. Leveraging the news content and expertise of Sinclair's local stations, The National Desk (TND) debuted in January 2021 as a live morning program. Since then, it has doubled its staff, expanded with a two-hour evening block, and enjoys a growing audience base. As if that weren't enough, it's receiving lots of positive feedback from viewers and an increasing social presence.