Sinclair: Attracting Passionate Viewers Nationally

One of the most challenging aspects of buying television nowadays is efficiently reaching an incredibly passionate audience. Sinclair Media Networks has a compelling proposition on that front. In its footprint of 200+ stations in over 100 markets (most of which are owned by Sinclair) they provide an audience base of engaged, loyal viewers that roll up into a national footprint. Sinclair Media Networks has built that into an advantage. "We have the broadcast impressions that agencies are always looking to buy," says Sinclair's Jon Spaet, Senior Vice President Network Sales.