Download Today: Shopper Marketing Spend and % of Total Marketing Communications Continues to Decline
Jack Myers TomorrowToday forecasts that shopper marketing's share of total marketing communications spend will drop by 10 percentage points from 2017 to 2020. The growth of digital alternatives is driving the decline. New vehicles like search and mobile marketing deliver direct to consumer connectivity targeted to the point-of-sale for shopper marketing investment. Shopper marketing includes direct-to-trade promotion/slotting allowances, FSI's/consumer promotions, direct mail/e-mail marketing and yellow pages.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email maryann@myersbiznet.com
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …
