Shelley Zalis Asks, “What is Your Female Quotient?”

Charlene Weisler amp160What exactly is TFQ and what specific impact do you hope to achieve with the initiativeShelley Zalis amp160The Female Quotient is the first company that is bringing together the strongest advocates and best minds to develop and implement gender parity solutionsamp160 Our initial focus for TFQ was The Girlsamp8217 Lounge During CES in 2012 The Girlsamp8217 Lounge came about spontaneously when I asked my girlfriends to join me in Vegas and walk the show floor so I wouldnamp8217t feel like the lone woman in a sea of businessmen What started as a group of 50 friends banding together at a conference grew to 150 women walking the CES floor together This heartbeat moment made me realize we were on to something bigger than ourselves and I havenamp8217t looked back since amp160Now in 2016 I see the need for a larger collaborative effort to achieve gender equality in the workplace and TFQ combines community collaboration research and equality solutions under one large umbrella organizationCharlene What are some next steps that can be taken to move things forwardShelley It is very important to me that we move beyond conversations and into action and collaboration to effect measurable change I will be hosting a weekly segment on Bloomberg called Walk the talk which showcases companies that are embracing gender equality and realizing the benefits of a genderbalanced board management team and organization I would also like to launch a weekly column Next Step Solutions where we can bring women and men in the industry together to work on solving these issues It is important that we bring men into the conversation We say amp8220femenismamp8221 with amp8220menamp8221 in the middle because women and men working together is key to achieving successamp160Charlene Can you tell me about Contexxt which is part of your research initiativeShelley Iamp8217ve always had a passion for creating new ways of doing things and then making them sticky Believing that data can be messyamp160andamp160beautiful the products in the Contexxt portfolio which are all powered through curation of data sources and applied cultural analysis are focused on providing advanced insights for business growth By integrating multiple data sources connecting the dots and contextualizing complex information weamp160are creating big data integration solutions for media buying and content optimization as well as new metrics for advancing equality in the workplace todayamp160We are passionate about what we do and constantly strive to conceive and develop new techniques that leverage our knowledge and innovative thinking to meet the evolving needs of our clients and theamp160workforceamp160Charlene What do you think programmatic advertising will look like in three to five yearsShelley In one word quotBigquotamp160 Programmatic will continue to grow in revenue and importance to advertisers as we continue to increase the level of consumer responselevel dataamp160 We will see these traditional programmatic data sets expand to include additional elements that will create compelling value for marketers elements such as reliability efficiency transparency and accountability to the media buying process The good news is we will still need the human touchShelley can be reached at shelleyzalis or through her websites wwwthefemalequotientcom andamp160wwwthegirlsloungecomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160 amp160amp160

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Shelley Zalis Asks, “What is Your Female Quotient?”

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Charlene Weisler

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Shelley Zalis Asks, “What is Your Female Quotient?”

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