Setting Sail with Filson: A Bold New Campaign on the Washington State Ferries designed by our In-House Creative Team
At Ballyhoo Media, we believe in creating impactful campaigns that tell stories, and our latest collaboration with Filson does just that. Known for their rugged, high-quality gear and deep-rooted heritage in the Pacific Northwest, Filson is a brand that embodies adventure, durability, and authenticity. We’re proud to bring these values to life through a visually stunning campaign on the iconic Washington State Ferries, reaching thousands of daily commuters and tourists.
What sets this campaign apart? It was crafted entirely in-house by our talented creative team. Our designers, inspired by Filson’s legacy and love for the outdoors, produced stunning attention-grabbing visuals that perfectly capture the brand’s spirit. From showcasing Filson’s signature products to promoting their flagship stores in Seattle via QR codes, each creative element is a testament to our team’s passion and expertise.
The Power of In-House Creativity
Our in-house graphic design team is central to our success at Ballyhoo Media. Having a team of skilled designers working directly under one roof allows for seamless collaboration, faster turnaround times, and campaigns that truly reflect the unique identity of each brand we work with. For the Filson campaign, this meant diving deep into the brand’s history and values, crafting visuals that not only catch the eye but resonate with the audience.
The result? A series of bold, dynamic creatives that stand out on Washington State Ferries and capture the essence of the Filson brand. Whether passengers are familiar with Filson or new to the brand, the campaign’s visuals tell a story of durability and adventure that’s impossible to miss.
“Working on the Filson campaign was an exciting challenge," said Meagan LaPeire, Graphic Designer and Marketing Coordinator at Ballyhoo Media. "I wanted to create visuals that truly captured the brand’s adventurous spirit and connection to the Pacific Northwest. I’m really proud of the final result and how it came together.”
Why Washington State Ferries?
Washington State Ferries are more than just a mode of transportation -- they’re an essential part of the Pacific Northwest experience. With routes that span stunning natural landscapes and connect bustling city hubs, these ferries offer an unparalleled opportunity for brands to connect with both locals and visitors. By partnering with Ballyhoo Media, brands like Filson gain access to premium advertising space that reaches thousands of passengers every day.
Elevate Your Brand with Ballyhoo Media
At Ballyhoo, we don’t just offer space; we offer storytelling. We believe that every campaign should tell a unique story, and with our in-house creative team, we’re able to deliver custom visuals that amplify your brand’s message in the most compelling way.
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Helen Roldan
Helen received her Master’s degree from Florida International University and her undergraduate degree from the University of Florida. As Director of Communications and Public Affairs at Ballyhoo, she spearheads consumer-facing public relations efforts.…
