Screenvision Media's 2024 Upfront Declaration: Pay Attention to Pre-Movie Messaging

Download The Myers Report White Paper quotWhat is the Upfront and Why is it Still Relevantquot belowThe Big Message Recent blockbuster films like Barbie and Oppenheimer are getting consumers especially Gen Y Gen Z and multicultural consumers back regularly to the movie theater near them no matter where across the nation they are Attendance is on the rise and that makes cinema ads more attentiongetting and impactful going into the months ahead quotThere39s no better place for your premium video investmentsquot maintained John Partilla Screenvision39s Chief Executive Officer quotMovie theaters are today39s cathedrals for storytellingquotHosts Partilla and Christine Martino Screenvision39s Chief Revenue Officer Separately and together they have the knack as engaging appealing advocates on behalf of cinema ad spendingWhat Worked A pair of extended sizzle reels one opening the presentation and the other near halfway covering the scope of liveaction and animated films opening this summer the rest of 2024 and 2025 Eyecatching often eyepopping all the wayWhat Also Worked Using the space next door for preandpost receptions with open bar and for the postreception tantalizing appetizers Personal fave the Impossible burger slidersWhat Can Work Here A segment demonstrating the appeal and impact of a recent theatricalcentric ad campaign Show one or two spots on a wide screen and followup with a live or videotaped testimonial from the campaign spokespersonSpecial Note An annual highlight of Screenvisionamp8217s presentation is Partilla interviewing a cinema notable This yearamp8217s guest interviewee was actorTV hostproducer Alec Baldwin indicted by a New Mexico grand jury this past January on involuntary manslaughter in the fatal shooting of cinematographer Halyna Hutchins while filming the movie Rust in October 2021 At posting time a New Mexico judge was likely to rule before the end of this month on a request by Baldwinamp8217s attorneys to dismiss the indictment Baldwin drew enthusiastic applause and cheers from the audience when he came out on stage for the interview His commentary on breaking into movie acting favorite roles and cohosting The Essentials on Turner Classic Movies with Robert Osbourne were thoughtful and wellreceivedData Points Screenvision39s quotFront Centerquot premovie showcase runs in 45 percent of all US cinema sites Industry sources project next year39s theatrical boxoffice revenue will exceed 111 billion with more than one billion tickets sold Roughly twothirds of movie patrons have dropped their cable or satellite service or never subscribed Seventyfive percent of patrons are in the Gen Z demographic 52 percent are multiculturalNews Walt Disney will create a monthly quotIn Focusquot segment for Front Center featuring behindthescenes information on upcoming Disney movies For the first time Screenvision will guarantee that prefeature campaigns playing at participating theaters will meet or exceed incremental reach targets along with other business outcomes Also for the first time the company will organize its own firstparty data resource known as AMPParting Words quotThe value and relevance of cinema ads are increasing They39re delivering more live eyeballs than live music events and sportsquot Screenvision Media Chief Executive Officer John PartillaquotCinema is thriving There39s healthy growth all aroundquot Christine Martino Screenvision Media39s Chief Revenue OfficerquotYou go to the movies to escape How do you escape watching movies in your own homequot Alec Baldwin during his interview with PartillaClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Screenvision Media's 2024 Upfront Declaration: Pay Attention to Pre-Movie Messaging

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What is the Upfront and Why it's Still Relevant 2024

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Screenvision Media's 2024 Upfront Declaration: Pay Attention to Pre-Movie Messaging

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What is the Upfront and Why it's Still Relevant 2024

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