Screenvision Media and movie theaters have a longstanding commitment to community businesses across America. Whether featured in the movies, advertised on screen or patronized by moviegoers, small businesses are part of the fabric of the moviegoing experience. However, though they are an important part of our economy and often serve as key community hubs, small businesses have been faced with myriad challenges to compete, let alone survive. With local marketing spend at $152.2 billion annually according to BIA/Kelsey, there is a real opportunity for Screenvision to play a supporting role to help them break through the clutter and maximize the impact of their messaging. This is an important goal as well for the Small Business Association, which acknowledges it can be difficult for these companies to effectively market themselves.
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