Score Big and Save $7 Million on Super Bowl Ad

In 2024 more than 123 million viewers watched as the Kansas City Chiefs claimed victory over the San Francisco 49ers making it an unforgettable showdown This wasnamp8217t just the mostwatched Super Bowl ever it became the mostviewed TV program of all timeBrands with innovative or memorable campaigns can spark significant wordofmouth buzz On top of that creating amp8220theamp8221 ad of the season often brings in industry awards and accoladesBut for smaller brands or agencies with tighter budgets the dream of reaching over 100 million viewers with a single ad remains out of reach After all a 30second spot comes with a staggering price tag of over 7 millionAnd itamp8217s not just the airtime producing the ad requires substantial investment often involving bigname celebrities to make the creative stand out For instance Zendaya brought charm to Squarespaceamp8217s ad and Serena Williams served double duty starring in two ads one for Michelob Ultra and another for Remy MartinThe Super Bowl Ads What to ExpectYou donamp8217t need to scour prereleases to predict whatamp8217s coming Superbowl ads thrive on tradition and history loves to repeat itselfIf youamp8217re crafting your Super Bowl Commercials Bingo Card hereamp8217s whatamp8217s bound to score you a winInspirational messaging around purpose and valuesCelebrities used brilliantlyCelebrities awkwardly shoehorned inAnthropomorphic animals stealing the showSilly people doing silly dancesAds that are unusual surreal or downright bizarre reason optionalProduction values that rival Hollywood summer blockbustersThe Big Question Do Super Bowl Ads Really WorkThe answer isnamp8217t as straightforward as the hype suggests After airing a Super Bowl ad brands typically enjoy a 22 boost in wordofmouth during the following week compared to 16 in the next monthWhile the buzz online skyrockets during and immediately after the game itamp8217s often fleeting lasting just a few days The bigger question lies in longterm impact the ROI and sustained sales effect of these multimilliondollar spots remain up for debateSuper Bowl ads deliver unforgettable moments but are they the gamewinning strategy for every brand That depends on how you play itNo Super Bowl Ad No Problem Marketing Tactics to Ride the Big Game WaveYou donamp8217t need to shell out millions for a 30second Super Bowl ad to benefit from the excitement and massive viewership the event generates By cleverly tying your brand to the big game you can capitalize on its popularity without breaking the bankHere are some smart ways to leverage Super Bowl fever no commercial required1 Ride Your Competitorsamp8217 CoattailsAfter Super Bowl ads air brands see a surge in online activity from social media chatter to searches and media impressions If a competitor is advertising during the game piggyback on their momentumPostgame ads Place targeted ads near mentions of their Super Bowl commercial showcasing your brand39s advantagesContextual ads Run campaigns on related articles blogs or videos to capture the audience already engaging with the Super Bowl buzz2 PreGame Promotions Deals ampamp DiscountsSuper Bowl Sunday is a major shopping day with millions prepping for parties and food spreads In 2024 Americans spent a record 173 billion on gameday essentials averaging 8604 per personFood ampamp beverage deals If youamp8217re in grocery or food delivery offer discounts on party staples like snacks pizza or wings to capture pregame salesTech ampamp entertainment promotions If you sell TVs sound systems or streaming devices focus on customers wanting to host the ultimate gameday experience3 Create a Memorable Fan ExperienceThe Super Bowl is more than a game itamp8217s a cultural phenomenon Brands can make a big splash by creating unique experiences tied to gameday themesSkip traditional video formats and offer something innovative like a gamified ad experience or shoppable content Add interactive polls quizzes or augmented reality AR elements to keep viewers engaged and entertained For example fans could vote for their favorite Super Bowl moment within your ad or use AR filters to share branded gameday selfies on social media These engaging formats not only capture attention but also drive higher brand recall and participationScore Big This Football Season with AIPowered Video Ad SolutionsDeliver impactful ads during NFL and College Football seamlessly integrating with premium content like the NFL NCAAF SEC and Big TenFrom the big screen to mobile devices the contextual ad solutions ensure toptier visibility while keeping the gameday excitement front and centerDownload the sports advertising playbook to learn how brands can achieve a 2x brand liftPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Score Big and Save $7 Million on Super Bowl Ad

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Score Big and Save $7 Million on Super Bowl Ad

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