As MFMInSites "AI Month" continues, Joe Annotti interviewed George Casey, RSM's Advanced Analytics Practice Leader, about ways media and entertainment finance professionals should view generative AI as an ideal tool for their profession. While GenAI seems obvious for content creation, perhaps an even greater value may be in its ability to help finance professionals become even more efficient and effective in their jobs. Happily, for MFM, Casey is participating in all three Gen AI-focused Regional Meetings taking place this month and next in D.C., Atlanta and L.A.
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