Like many of us, as the country began to shut down in March of this year due to the COVID-19 pandemic, Rochelle Aytes (pictured at top) was left scratching her head as to what might happen next. She was in the middle of a shoot in North Carolina when that production shut down for two weeks and didn't resume. Feeling a little dejected, she did what everyone did: made the best of it, remained positive, stayed as healthy as possible and spent a lot of time watching the news and hanging on Twitter. However, her mood changed for the better in the summer when Hallmark Channel reached out to her with an offer to film A Christmas Tree Grows in Colorado, her first film for the network. "I got a call from my agent and manager saying I was offered a role in a Hallmark movie," she beamed when MediaVillage spoke with her exclusively about the project. "It was awesome! I read the script and I loved it.

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.