Revolución Hispanic Heritage Month Celebration: An Essential Opportunity for Brands to Connect with Latine Audiences

“Creating this event is about more than just celebration; it’s about crafting a transformative experience that fosters unity, promotes cultural understanding, and empowers the Latino/a/e community to thrive and inspire,” expresses TodoWafi founder and creator of Revolución Rafel Fernandez Jr. “By bringing together diverse voices and talents, we aim to build bridges between cultures, celebrate our rich heritage, and provide a platform for meaningful dialogue. This event is a testament to our resilience, creativity, and the shared values that bind us. It’s an opportunity to uplift our community, highlight our contributions, and inspire future generations to embrace their identity with pride and confidence.”

Why This Event Matters for the Advertising Community

Revolución presents a crucial opportunity for marketers, advertisers, and brands to deepen their understanding of the Latine community's values and aspirations. With the Latine population in the U.S. reaching over 62 million and rapidly growing each year, brands that understand and reflect this community's diversity and cultural pride stand to gain immensely. By attending, sponsoring, or aligning with the festival's programming, advertisers can position themselves as allies and supporters of this rapidly-growing and influential demographic.

The three-day festival is designed to celebrate and elevate the Latine experience through a diverse lineup of speakers, workshops, and panels that reflect the values of innovation, resilience, and unity that drive this fast-growing demographic. With over 1 million Latine followers across its social media network, Todo Wafi is at the forefront of shaping conversations about the Latine experience, offering brands a prime opportunity to connect authentically with this influential audience.

The full event schedule includes:

Friday, September 20: Opening Night Gala

• Special guests include keynote speaker Jon Huertas, Mayor Mario Trujillo, and bilingual poet Solany Lara with a special poetry reading.
• The gala will feature food, cocktails, photo booths, and dance performances by Ocandeniye Dance Company and Chacombo, followed by a salsa dance night.

Saturday, September 21: Workshops, Seminars, and Panels

• Danay Escanaverino, CEO of LunaSol Media, will deliver the day’s introduction and keynote remarks.
• Jon Huertas will moderate a Beyond Language Panel discussion.
• Panels include Pioneers in STEM, Colorism vs. Racism, Unity in Diversity, and Industry Changers, moderated by Rafael Fernandez Jr.
• Seminars include Perfecto! Journey to Learning Spanish w/Jose Estrada, Intro to Business w/Lucee Cesena.
• The Day concludes with a Cocktail Networking Hour.

Sunday, September 22: Continued Workshops and Panels

• Acclaimed actresses and Co-Founders of Latinas Acting Up Diana-Maria Rivas and Lisa Vidal will deliver the day’s introduction and keynote remarks, immediately followed by the Rompiendo Stigmas Panel focusing on mental health in the Latine community.
• Writer Rafael Agustin will conduct a short reading/Q&A from his book “Illegally Yours,” followed by the Literary Trailblazers Panel featuring Award Winning Writer and Best Selling Author Julissa Arce, Edward Denniz, Aida Rodriguez, Naibe Reynoso, and Patty Rodriguez.
• Featured seminar: Creating A Digital Brand Like A Boss w/ Filmmaker, Personal Development Coach, and Content Creator Eli Vazquez.
• Additional panels and seminars include the Film Forward Panel, Digital Storytellers Panel, Nuts and Bolts of Immigration Seminar with Danielle Hernandez, and Own Your Story Seminar w/Sylvia Roldan.
• The festival closes with the Revolucion Comedy Show, featuring comedy performances by Gadiel Del Orbe, Jose Maestas, Daniela Ines Calvo, and headliner Aida Rodriguez.

Free Community Village

• Open to the public on September 21 and 22 from 12 pm to 6 pm.
• Features include music performances, face painting, a family photo area, 35-40 exhibitors from the local area, and creators’ meet and greet.

Get Involved

Todo Wafi invites media outlets, influencers, community leaders, and brands to participate in Revolución 2024. The event promises to be a transformative experience, offering unparalleled access to a community that shapes trends, drives innovation, and fosters cultural dialogue.

Visit revhhm.com for more information and to purchase tickets. Follow Todo Wafi on Instagram, Twitter, YouTube, Facebook, and LinkedIn for all updates.

About Wafi Media: Todo Wafi is a leading digital media company representing the diversity of the Latino community. Todo Wafi manages a network of social media channels with over 1M Latinos. Owner of @SomethingLatina, @SomethingLatino, @todowafi, @wereallprimos, and @todolatinoshow.

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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