In the ever-shifting world of ads and content, the debate on what qualifies as "premium" content doesn’t stop. So, as an ad tech exec who's seen both the linear TV days and digital convergence, I've got some thoughts to share. It's about time we talk about shifting our focus from "premium" to something I like to call "priority" content.
Rethinking Premium: The Era of Priority Content
![Rethinking Premium: The Era of Priority Content](/media/articles/Priority-MediaVillage-blog.png.550x380_q85_box-211%2C0%2C1766%2C1080_crop.png.webp)