Retail/Commerce Media 2025: A Strategic Blueprint for Advertisers - White Paper #5

Retail and commerce media are undergoing rapid transformation reshaping the advertising landscape and redefining how brands engage with consumers at the point of decision As advertising spend surges firstparty data becomes the new gold standard and emerging technologies reshape shopping experiences retail media has firmly established itself as a toptier investment for advertisers in 2025But as retail media matures into a core pillar of digital strategy many brands are still playing catchup Are advertisers fully equipped to navigate an increasingly complex and competitive environment The Myers Reportamp8217s fifth release in a 24part 2025 series RetailCommerce Media in 2025 A Strategic Blueprint for Advertisers delivers 51pages of a comprehensive forwardlooking view of this evolving sector Available exclusively to corporate subscribers or for individual purchase at wwwMyersReportscom this white paper is essential reading for brand marketers agency leaders and retail media strategistsWhy Retail Media Continues to AccelerateRetail media is projected to surpass 62 billion in US spend in 2025 and reach 1795 billion globally according to eMarketer and The Myers Report Nearly 60 of advertisers report budget increases signaling retail mediaamp8217s dominance as the fastestgrowing advertising category Major players like Amazon Walmart Connect Target Roundel and Kroger Precision Marketing are investing in richer data sets scalable platforms and fullfunnel attribution models to deliver measurable performanceYet this meteoric growth also brings rising complexity Advertisers now juggle dozens of retail media networks RMNs face rising inventory costs and are pressed to prove ROI in a tightening economic climate The white paper addresses these realities offering actionable solutions to help brands maximize their return on every dollar spentThe New Strategic Playbook for Retail MediaThe Myers Report identifies the strategies that set highperforming brands apart in todayamp8217s retail media economyHarnessing firstparty data for hyperprecise targeting and personalized experiencesUtilizing clean rooms and privacycompliant data environments to futureproof campaignsAdopting AIpowered personalization to drive engagement conversion and loyaltyLinking omnichannel campaigns to both online and offline transactions for fullfunnel attributionNavigating platform fragmentation and consolidation while benchmarking performance across RMNsEmerging Trends Defining 2025 and BeyondRetail media is no longer limited to online grocery and bigbox stores In 2025 RMNs have expanded into nontraditional sectorsamp8212from airlines and pharmacies to hospitality fintech and convenience retail New entrants like United Airlines39 Kinective Media Walgreens Advertising Group and PayPal Ads are proving that any company with robust firstparty data can become a powerful media platformThe white paper also explores the convergence of retail media with Connected TV CTV social commerce livestream shopping and realtime shoppable media Technologies such as dynamic QR codes AIdriven price optimization and instant checkout innovations are streamlining the path to purchase and reshaping media strategyRegulatory and Economic Forces at PlayWith privacy regulations tightening globally advertisers must adapt The report explores the implications of new and forthcoming legislation including the EUamp8217s Digital Markets Act and the US ADPPA on firstparty data usage dynamic pricing and AIdriven personalization At the same time economic pressures are shifting budgets from instore promotions to ecommerce and digitalfirst campaigns with local and regional media outlets benefiting from renewed investment thanks to RobinsonPatman Act enforcementWho Should Read This ReportThis white paper is essential forBrand marketers seeking performancedriven strategiesMedia planners navigating platform fragmentation and cost pressuresRetailers expanding or launching RMNsAgencies and consultants guiding clients through digital transformationAd tech leaders tracking industry standards regulation and consolidationDownload the Full Report amp8211 Stay Competitive in 2025Retail media is no longer a niche investment Itamp8217s a transformative force in the advertising industry RetailCommerce Media in 2025 A Strategic Blueprint for Advertisers equips you with critical insights detailed case studies and a roadmap to success Whether youamp8217re refining your strategy or building one from scratch this is the resource you need to lead with clarity and confidence in the commerce media eraVisit wwwMyersReportscom to purchase this report and subscribe for full access to all 24 reports in the 2025 seriesFor Current SubscribersIf youamp8217re already a subscriber to The Myers Report you can download the full 51page white paper now as part of your subscription Subscribers require free registration at httpswwwMediaVillagecomFor Substack SubscribersReaders of The Myers Report at Substack can now access the condensed full white paper by upgrading their subscription Donamp8217t miss out on this transformative guide 14 The Myers Report Jack Myers SubstackFor New Readers and Industry LeadersThe full white paper is now available for individual download at only 450 at wwwmyersreportscomamp160 Take advantage of a limitedtime 50 discount on the complete Myers Report 2025 White Paper Series 24 premium research reports covering AI marketing DEI generational shifts workforce transformation and leadership for just 6000 regularly 12000Go Deeper with Companion BooksFor a deeper understanding of how to lead and create in the AI era pair this white paper with two companion books by Jack MyersThe Tao of Leadership in the AI Era amp8211 The essential guide for visionary leaders navigating the age of AI Available in hardcover and eBook at all major booksellers eBook now only 299Creativity Unleashed How AI Can Supercharge Your Ideas amp8211 A practical stepbystep guide for everyone from entrepreneurs to content creators available exclusively on Amazon in paperback and eBook for only 299Together the white paper and these companion volumes deliver the strategic clarity creative inspiration and tactical knowhow to thrive in the agentic ageVisit wwwmyersreportscomamp160 to download your white paper buy the full series and lead the change

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Retail/Commerce Media 2025: A Strategic Blueprint for Advertisers - White Paper #5

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Retail/Commerce Media 2025: A Strategic Blueprint for Advertisers - White Paper #5

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