Racial Conflict in Mass Market and Multicultural Marketing
In this episode Philip talks to Dr. Marcel Rosa-Salas (pictured below), an anthropologist of culture and assistant professor of marketing at the University of Illinois, Chicago. in this conversation they discuss the historical legacy of racialized marketing and what it means for an industry coming to terms with significant challenges regarding external and internal diversity.
Click at top to listen to the conversation or clickHERE
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Philip McKenzie
Philip L. McKenzie is a Cultural Anthropologist + Strategist with a focus on humanity centered design. Philip uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Philip uses hi…
