I was talking with a partner in one of the large management consulting firms the other day, and he was recounting to me that they are getting a lot of new types of questions, ones they would normally expect from the CMO, but they are now coming from the CEO.

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.