Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt

Publicis Media US has acquired Dysrupt a performancedriven digital marketing agency recognized for its innovative approach to paid media creative and measurement Dysrupt specializes in helping brands navigate the complexities of the modern digital ecosystem with a focus on driving measurable results through their comprehensive service suiteWith the addition of Dysruptamp8217s proprietary media solution the Impact Advertising System IAS existing Publicis Media clients will immediately have access to improved fullservice advertising management with an emphasis on privacy and innovation The comprehensive service suite offered through IAS is comprised of media buying technology to enhance media quality and effectiveness performance creative technology to improve performance from UGC to genAI ads and a cookieless measurement system to drive sustained value for clientsFounded in 2019 by Jarod Haness and Nate Lorenzen Dysrupt has optimized campaign performance and driven brand awareness across advertising verticals with expertise in ecommerce entertainment fintech health ampamp wellness and subscription Under the deal terms Dysrupt CEO Peter Muzzonigro CRO Jarod Haness and COO Nate Lorenzen will join Publicis Media reporting to Chris Boothe CEO of Publicis Media USamp8220Dysrupt delivers exceptional results for clients by shaking up traditional marketing strategiesamp8221 shared Chris Boothe amp8220Their bestinclass performance capabilities will supercharge Publicis Mediaamp8217s agencies and teams Iamp8217m thrilled to welcome the Dysrupt teamamp8221Dysruptamp8217s founders Jarod Haness and Nate Lorenzen added amp8220We are delighted to join forces with Publicis Media to power Dysruptamp8217s mission of making the impossible profitable As a core part of Chrisamp8217 team we are excited to accelerate impact in the market in driving measurable results and driving unmatched efficiency for our clients in an everevolving digital landscapeamp8221Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt

Publish date

Channel

Archived in

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt

Enjoying This Commentary? There's More to Love

TAGS:

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies