Trying to get your finger on the pulse of video, much less to define it, is an ongoing exercise. Enter Involved Media, a global full-service indie media agency, and their Connected Audience Spring 2024 Report: CTV. The study, fielded earlier this year, examines the state of streaming. Tess Erickson, Director, Strategy and Research with Involved Media, explained that this study, the first for the agency, is slated to become a regular series across an expanded geography. "We determined that we needed to have our own proprietary, consistent wave over wave study, that we can design and analyze in-house and to get a better sense of exactly the questions we want to ask," she noted.
"Primetime is Personal" and Other Findings from Involved Media's Streaming Study
