The impact of African Americans in the realm of culture, specifically music and entertainment, is undeniable. Black culture is a dominant global force in language, with fashion and brands desperate to link their products to that type of cultural cache. Despite the influence of the black community as both creators and consumers, many brands are still uncertain about how to connect in a way that is meaningful and empowering.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.