Past Presidents Join the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education Initiative

quotOver the past year the pandemic has taken an immeasurable toll on families all across the country and upended everyone39s livesquot said President Barack Obama quotMichelle and I got vaccinated against COVID19 because we know it39s the best way to get the country back up and running againamp8212and get us back to the moments we miss We hope every American will do the same and get a vaccine as soon as it39s available to them It could save your lifequotquotLaura and I are grateful for the dedicated scientists and researchers who enabled safe and effective vaccines to be developed so quicklyquot said President George W Bush quotAs the country moves toward recovery and renewal we look forward to seeing our families friendsamp160and even a baseball game We hope everyone joins us in getting a vaccine when it39s available to themquotquotAmerica has always been at its best when we are looking out for one another and pulling together in common cause Now with the development of safe and effective COVID19 vaccines we have the chance to rise to the moment againquot said President Bill Clinton quotI encourage every American to get vaccinated as soon as it becomes available to youamp8212and to feel confident as Hillary and I did when we got ours that it will protect you and your loved ones and bring us all one step closer to ending this pandemicquotquotRosalynn and I are very happy to be vaccinated so together with other public health measures we can get back to church see our children grandchildren and greatgrandchildren and eventually be active in our community again I encourage everyone to get a vaccine when it39s their turnquot said President Jimmy CarterThis project began in December 2020 and is being released as vaccines are becoming available to more Americans The first of the PSAs developed pro bono by creative agency Group SJR aims to educate and empower Americans with information about the COVID19 vaccines In it former Presidents Obama Bush Clinton and Carter discuss the moments they miss and are eager to get back to and features the First Ladies The second PSA developed pro bono by creative agency Pereira O39Dell features Presidents Obama Bush and Clinton speaking about the importance of COVID19 vaccination reminding Americans that the lifesaving vaccines will protect individuals and those they love In both PSAs audiences are encouraged to visit GetVaccineAnswersorg to get answers to the top questions Americans have about the COVID19 vaccinesquotMarch 11 marks one year since the World Health Organization declared COVID19 a global pandemic and while there is a light at the end of the tunnel there39s a lot of work still to be done to help our country recover We39re grateful to Presidents Obama Bush Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their familiesquot said Lisa Sherman President and CEO of the Ad CouncilAccording to Ad Council research fielded by Ipsos in February approximately 40 of the American public remain undecided about getting a COVID19 vaccination Of that undecided population only 56 say they feel confident they have enough information to guide their decision about getting a COVID19 vaccination compared to 96 of those already committed Whether or not a vaccine is available to them a majority of those undecided 73 still want information to address their questions now underlining the need for an urgent mass education initiativequotIn this pandemic we need every American to help so that all Americans can recoverquot said former Republican Governor Dirk Kempthorne and former Democratic Governor Deval Patrick CoChairs of the COVID Collaborative quotThese former Presidents and First Ladies have come together to show that each of us regardless of political party has a stake in beating this virusquotThe PSAs are a part of one of the largest public education campaigns in US history and will appear nationwide in time and space donated by the media across TV and digital media platforms beginning this weekThe launch of this content follows the Ad Council and COVID Collaborative39s recent launch of the quotIt39s Up To Youquot initiative which includes creative assets developed by Pereira O39Dell JOY Collective iHeartMedia Group SJR Values Partnerships and other partners to ensure the American public has the latest and most accurate information about the COVID19 vaccinesVetted by experts at CDC HHS and COVID Collaborative content at GetVaccineAnswersorg is available in seven languages English Spanish Simplified Chinese Korean Russian Haitian Creole and Vietnamese and serves as an information hub to help consumers make an informed decision for themselves and their families about COVID19 vaccination Resources on the website will be continually updated as new information and data become availableThe Ad Council and COVID Collaborative have partnered to ensure public service messages reach deeply into local communities through trusted messengers and institutions COVID Collaborative39s dissemination network reaches millions of Americans through its many associations representing health education and the economy and the diversity of the United States supported by the Skoll Foundation Allstate Foundation Kaiser Permanente MCJ Amelior Foundation Macy Foundation Pure Edge and Walton Family FoundationTo date the Ad Council has raised over 52 million for the communications effort to help turn the tide of the pandemic and provide critical education surrounding COVID19 vaccination Leading contributors to date include Amazon Apple Bank of America Cisco CVS Health Facebook General Motors Google and YouTube the Humana Foundation NBCUniversalComcast Salesforce Verizon Walgreens and Walmart Significant contributions have also been provided by Adobe America39s Health Insurance Plans AHIP the American Heart Association the American Medical Association BNY Mellon Business Roundtable Citi Ford Motor Company Honeywell JPMorgan Chase the New York Life Foundation Stanley Black ampamp Decker Synchrony Target Unilever Wells Fargo and ViacomCBSSince the pandemic was declared in March 2020 the Ad Council has mobilized the industry to launch an unprecedented multipronged communications effort to combat COVID19 To date the Ad Council39s COVID19 response efforts have resulted in 47 billion impressions 445 million in donated media value and nearly 33 million visits to CoronavirusgovThe Ad CouncilThe Ad Council has a long history of creating lifesaving public service communications in times of national crisis starting in the organization39s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy Its deep relationships with media outlets the creative community issue experts and government leaders make the organization uniquely poised to quickly distribute lifesaving information to millions of AmericansThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive Drunk Smokey Bear Love Has No LabelsThe Ad Council39s innovative social good campaigns raise awareness inspire action and save lives To learn more visit AdCouncilorg follow the Ad Council39s communities on Facebook and Twitter and view the creative on YouTubeCOVID CollaborativeCOVID Collaborative is a national assembly of experts leaders and institutions in health education and the economy and associations representing the diversity of the country to turn the tide on the pandemic by supporting federal state and local COVID19 response effortsThe COVID Collaborative is cochaired by former Governor and US Senator Dirk Kempthorne RID and former Governor Deval Patrick DMA and led by CEO John Bridgeland and President Gary Edson COVID Collaborative includes expertise from across Republican and Democratic administrations at the federal state and local levels including former FDA commissioners CDC directors and US surgeon generals former US secretaries of Education Homeland Security and Health and Human Services leading public health experts and institutions that span the country the Business Roundtable National Association of Manufacturers and US Chamber of Commerce the NAACP UnidosUS and the National Congress of American Indians the Skoll Foundation Allstate Foundation and The Rockefeller Foundation and associations representing those on the front lines from the American Public Health Association Association of State and Territorial Health Officials and Vaccinate Your Family to the Council of Chief State School Officers Chiefs for Change and the Council of the Great City SchoolsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Past Presidents Join the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education Initiative

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