David Cohen: “Digital is not easy. Digital is more messy than it has been. It’s our belief that the mess is worth it, but we need to collectively clean up the eco system.” Watch the full David Cohen video interview here.
Kasha Cacy: “We are very siloed as an industry right now. We have data capabilities in places. Even within out media partners, they have a data department that does that kind of work. At most agencies, they have a separate unit or a separate agency that does that. Where my focus is, is how do you bring that all together? Because I’m a real believer in magic happens when you bring different points of view together.” Watch the full Kasha Cacy video interview here.
Maureen Bosetti: “We’re traditionally used to looking at supply and demand economics. And now it’s really about looking at the value of a partnership through a different lens. How do we develop content? How do we activate marketing partnerships?” Watch the full Maureen Bosetti video interviewhere.
Dani Benowitz: “There was a place where we used to be able to feed everyone. We would go to market, whether that market was upfront or scatter, and really try to be something for everybody. But I don’t really think that the landscape allows us to do that anymore.” Watch the full Dani Benowitz video interview here.
Click the social buttons above or below to share this story with your friends and colleagues.
The opinions and points of view expressed in this article are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated bloggers.