Power of Ampersand: Total TV Measurement Across All Multiscreen TV Investments (VIDEO)
Developing a true cross-platform audience measurement tool has been the holy grail of marketing since the beginning of ad-supported media. Just like radio and TV advertising, the rapid growth of digital advertising has driven a need for transparency in audience measurement and advertising currencies.
In this episode of The Storytelling Revolution we meet Amanda Forrester, Senior Director Product Marketing at Ampersand, who eloquently describes it's unifying role in the increasingly fragmented TV marketplace.
Given the viewer is in the driver's seat watching programming in live and time-shifted environments, on a variety of screens, it has become increasingly challenging for brands and agencies to measure de-duplicated reach and frequency across all their multiscreen TV investments. This has made it very difficult for brands to holistically understand whether their target audience is being underserved or overserved. Ampersand's recently announced Total TV Measurement solution is designed to close this knowledge gap and enhance insights to allow brands to optimize the performance of their TV investments.
Ampersand is a data-driven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. Tune in to this conversation and learn how it reaches eighty million households, leveraging aggregated data insights to connect brands with audiences to drive desired outcomes. Ampersand is owned by three of the largest cable operators in the U.S.: Comcast Corporation, Charter Communications, Inc. and Cox Communications.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
