Bubbly or flat, brown or clear, red or white, neat or on the rocks, shaken or stirred, spiked or sober...alcohol and its various alternatives come in many cross-continental forms.
To keep up with consumer cravings and cultural trends, brands are rapidly expanding their product offerings, catering to global markets and niche sub-sectors. Branding is paramount in a sector competing for shelf space and consumer attention in a sea of brightly colored bottles and cans. The alcohol sector may be driving innovative developments in visual and product design, however, is it moving at the speed of sound?
