Americans are getting back on their feet … and getting to the gym, according to Lorraine Pyne, Vice President, Sales and Marketing at Zoom Media. Her company owns and operates GymTV, which broadcasts in 5000+ health clubs across the U.S., Canada and the U.K. A preliminary look at traffic data indicates that month over month, not only is gym usage increasing at a healthy pace, but Americans are slated to match and possibly exceed pre-COVID level gym attendance by July.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.