Here's a classic chicken-and-egg dilemma: To increase diversity in podcasting, more minorities and women need to create podcasts; at the same time, there needs to be an increase in diverse audiences to spur demand for content from minority and female podcasters. There's no easy answer to the question as to which comes first, but the need to increase diversity in podcasting — both in production and consumption — is clear.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.