Peering Into the Future of Broadcasting with the NAB's Sam Matheny (Video)
If you're wondering how technological innovation is going to transform the radio and TV broadcasting industry in the future, there's no better person to speak with than Sam Matheny. He's the Executive Vice President and Chief Technology Officer of the National Association of Broadcasters (NAB). Recently, John Sanders, a Principal at the media valuations and strategic consultancy firm Bond & Pecaro, sat down with Matheny to find out what's percolating in the trade organization's Washington, D.C., testbeds.
New developments related to radio stations' on-screen presence in vehicles, the testing of new ways broadcasters can utilize first-party data and the ongoing rollout of NextGen TV -- which is bringing stations into a whole new mind-blowing era -- were all part of the discussion.
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