Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign's lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark for your Gen Z consumers? Instead of talking to or at Gen Zers, how is your brand in conversation with Gen Z consumers year-round? How do your insights reflect your brand's core DEI values? Key to this conversation is expanding your brand's approach to encompass Gen Z consumers' values for gender, sexuality and equitable representation.