Parlaying Entertainment, Analysis and Prize Money Into a Free-to-All Sports Betting Media Platform

Since that time it has been a mad dash for states to pass legislation and for sportsbooks to launch their operations in each state Then it39s dogeatdog in the fight to acquire customers which means partnerships with leagues teams media companies and of course advertising and promotions to reach the core demo men 2154 Mainstream sports television networks have been adding segments shows websites data streams and talentOnce the stores are open the sports bettor needs to make an informed decision on where to place their bets Fantasy sports players have subscribed to services for decades to get the information and insights and hopefully the edge they need to compete Playing off this model information hubs like The Action Network Vegas Stats and Information Network VSiN and new offerings from legacy media companies NBC Sports Edge and the reinvented Sportsline from CBS are providing the analysis and providing their quotbest betsquot to subscribers paying anywhere from 1040 per month There is much more pressure on a subscriptionbased business than a publisher monetizing its audience through advertising because the audience has to see results on its wages quicklyAn interesting company that launched six years before the PASPA repeal that has relied on delivering entertaining content and valued insight without the pressure of managing subscriber growth and minimizing subscriber attrition is the Sports Gambling Podcast Network SGPN founded by standup comic Sean Green and former ATampampT and Hulu software engineer Ryan Kramer The duo first started providing sports betting opinions analysis and advice to hardcore NFL fans just prior to the 2012 NFL Draft They stayed alive on publishing newsletters blogs and as an early entrant to the emerging podcast industryquotWe39re the only major independent sports wagering media network that places a premium on entertainment value and free user contentquot Kramer saidquotThe legacy sports media companies often take their sideline reporter and turn them into a sports gambling expertquot Green added quotWe39ve been sweating out multileg parlays for ten years We39ve built a camaraderie with our audience and the advertisers want to leverage that communityquotPrior to the Supreme Court decision SGPN39s audience was engaged in illegal gambling meeting in convenience stores parking lots or busy shopping malls to settle their business The PASPA decision brought sunlight and legitimacy and dramatically expanded the size of the addressable market The occasion of a judicial action did not propel SGPN by ushering in investors or media partners The year prior in 2017 Green finished in second place out of 273414 participants in a Draft Kings fantasy sports competition and 200000 prize became seed capital to expand the business and graduate from being survivors and becoming thriversSince that time SGPN39s revenue and total number of downloads grew tenfold from 350000 in 2018 to 31 million in 2021 The team expects another 1 million downloads in 2022 as the network has expanded to 17 sportsspecific shows including one specifically for the spring football league the USFL which just launched April 17 Their average annual growth of 80 exceeds the annual growth rate reported by Podtrac and according to Chartablecom their football podcast ranks in the top 50 of all time in a highly competitive spaceCompeting against more wellhealed media companies SGPN boasts that the base of the audience was built on bettors who didn39t need stateauthorized sports books to take their wagers Many were also engaged with fantasy sports for years prior to discovering SGPN quotSGPN advertisers have found that the platform generates a greater loyalty and responsiveness from the SGPN community than the same demographic delivered by other outletsquot Green explained quotUsing humor and personality in place of an obstacle like a monthly fee advertisers are eager to reach our audience because it also includes a lot of casual gamblers We have alumni who are following their alma maters and many people new to sports wagering These groups view sports betting as recreation and don39t want to commit to a fee This appeal has opened doors to advertising from nonwagering related brands like Manscape Coors Light and nutritional supplement brand Athletic GreensquotIn March SGPN announced an association with the Blue Wire podcast network expanding their reach and opening the door to new sponsors like WynnBet Included in that partnership the duo has a studio at the resort on the Las Vegas strip where they will produce their podcast live leading up to and during the NFL DraftClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Parlaying Entertainment, Analysis and Prize Money Into a Free-to-All Sports Betting Media Platform

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Robert DiGisi

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