Paramount's 2022 Upfront Event: The "60 Minutes" Edition

The Big Message With a catalog of broadcast cable and smart TV productdistributed services and megacontent offering Paramount Paramount has the scale and expertise to give advertisers more consumer bang for their campaigns In the coming year all the company39s platforms will expand and deepen their ability to offer relevant content for truly diverse audiencesHost Jo Ann Ross Paramount39s President and Chief Advertising Officer for US Ad Sales Her promise to the audience on hand quotWe want to make you think make you laugh and make you aware of all the exciting developments happening herequot Ross kept the proceedings lively and inventiveWhat Worked Having the presentation play like a special episode of the awardwinning CBS News magazine 60 Minutes complete with its roster of correspondents introducing and reporting various segments Lesley Stahl is pictured at top Content diversity was a running theme from Scott Pelley39s overview of Paramount39s efforts in that area to Norah O39Donnell39s profile of Tyler Perry and Bill Whitaker covering quotContent for Changequot which started as a BET outreach and now involves every TV venture at the organization Yes that iconic ticking stopwatch surfaced time and again to let attendees know the time remaining in Paramount39s big showWhat Also Worked The cast of rookie CBS comedy hit Ghosts in character singing and dancing about their desire to be in a Hamiltonlike Broadway musical pictured below Clever and enjoyable all the way throughWhat Didn39t Work That intrusive music accompanying a segment with Kevin Costner and cast members from Yellowstone and its various spinoff seriesBonus Points Nice barbs from CBS39 latenight hosts with The Late Show39s Stephen Colbert early on and The Late Late Show39s James Corden near the end quotGive me COVID once shame on you Give me COVID twice amp8230 please stop giving me COVIDquot noted Colbert in reference to his recent second bout with coronavirus quotJimmy Kimmel knows what I39m talking about You stole my bit Jimmyquot Corden39s focus was on content quotWe39ve had more storylines about the FBI then they have at the actual FBIquot he went on quotI can39t wait for the next Yellowstone seriesamp82121997 It39s mostly Kevin Costner rollerbladingquotData Points Multichannel bundle Pluto TV which was barely mentioned during the presentation is the toprated free smart TVdistributed platform with more than 68 million monthly users and more than 330 channels Unscripted competition series on CBS Paramount MTV and other adsupported services collectively reach 83 million unique viewers CBS maintained its status as the leading broadcast network in viewership for the 14th straight season and 19 of the last 20 seasonsNews Three new hourlong dramas and an unscripted series will launch on CBS39 primetime schedule this fall Private detective procedural So Help Me Todd begins its run on Thursday nights with Fire Country showing up Friday nights and police saga East New York on Sundays Reallife romance aboard a luxury cruise ship unfolds Wednesdays on The Real Love Boat An adaptation of the movie True Lies and a new round of Lingo with RuPaul Charles hosting will be among the midseason series attractions New series coming soon to Paramount include horror saga Wolf Pack Tulsa King starring Sylvester Stallone and the longawaited revival of Beavis and ButtHead New animated series DIGIMAN about a cool group of archaeologists will show up on Comedy CentralParting Words quotIt39s a challenging time but we as Americans are continually reaching for progressquot 60 Minutes correspondent Scott PelleyquotThis genre is going to outlive all of usquot Survivor host Jeff ProbstquotMake sure you have a good team A good team is really important Have the right bodies in the right seats so we can carry onquot Tyler Perry on what it takes for him to oversee so many series for BET BET and ParamountquotWatch me ascendquot Nicole Byer making yet another of her 2022 Upfront event appearances this week playing the Paramountlogoinspired pseudogame show Climb That MountainClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Paramount's 2022 Upfront Event: The "60 Minutes" Edition

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Simon Applebaum

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Paramount's 2022 Upfront Event: The "60 Minutes" Edition

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