Paramount Global's Julian Zilberbrand on Reaching Out to "Float All Boats" (Video)

I recently had the opportunity to catch up with a long-time industry friend, Julian Zilberbrand, who currently serves as Executive Vice President Advanced Media at Paramount Global. Julian is truly one of the coolest cats in our industry; an extremely knowledgeable and visionary digital champion who has been at the forefront of innovation on both the agency and media sides. In our discussion, we focused on where the industry is in delivering truly addressable advertising and the current discussions around currency that are so important as we enter the Upfront period.