What's the recipe for maximum ad effectiveness and consumer engagement? Hint: Digital audio is a key ingredient. In the last year, as the pandemic disrupted lifestyles and schedules, digital audio has emerged stronger than ever. Liberated from the confines of commutes and office life, consumers have the freedom to tune in whenever and wherever. With streaming music, spoken word and podcasts listening at record levels, audio publishers are pushing into new territory with expanded content and the latest in advertising tech advances.
Pandora's Definitive Guide to Audio Mixes Up the Perfect Cocktail
