Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America

quotOOH remains a strategically vital medium for brands operating in the highend marketquot said Barbara Valensise CEO of Out There 360 quotTalon is at the precipice of OOH transformation with proprietary datadriven tools and technologies that develop bestinclass creativity and drive measurable ROI at every step of the funnel Being supported by a trusted and established local partner aligned with our values and approach to clients will enable us to deliver impactful and efficient ad experiencesquotOut There 360 provides bespoke omnichannel strategic solutions and a range of interdisciplinary communication services for highend brands from the development and production of creative concepts to delivery on traditional and innovative media Headquartered in Milan Out There 360 has extensive experience in the luxury fashion space including partnerships with several of the most prominent luxury brandsTalon will be fully integrated into Out There 36039s North American strategy and planning process maximizing OOH39s impact and effectiveness for clients in this key region Powered by bestinclass proprietary tools and technology Talon39s suite of solutions will enable Out There 360 to capitalize on a transformed innovative mediumquotOur partnership with Out There 360 will be rooted in collaboration with the shared goal of unlocking the creative and brand building power of OOH for Out There 360 world class clients and partners across North Americaquot said Sarah Parkes Group Chief Sales and Marketing Officer Talon quotAs an advanced media channel that delivers reach frequency creativity and results OOH is unrivaled for brands to bring their stories and experiences to life at a meaningful scalequotAccording to Statista luxury goods sales in the United States have rebounded strongly driven by increased consumer confidence and a growing appetite for highend fashion and accessories Latest projections from Bain ampamp Company put the global luxury market at 165 trillionAdds Parkes quotour integration with Out There 360 will ensure its leading luxury brands will have dedicated teams across key North American markets to execute OOH campaigns that engage consumers and deliver greater impact and outcomesquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America

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Out There 360 Taps Talon to Unlock Full Potential of OOH Advertising for Luxury Brands in North America

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