The Myers Report, which is entering its 40th year as the leader in researching, analyzing and reporting on media company performance and advertising industry trends, recently issued its annual Perceptions Report based on detailed feedback from more than 3,400 media agency respondents. The Myers Report 2023 Survey of Media Agency Decision-Makers and Influencers. was fielded in partnership with leading agency holding companies, major independent agencies and the 4A's during July and August. In addition to 132 media sales organizations in nine media categories for which in-depth perceptions data was collected on twelve performance categories and twelve innovation deliverables, The Myers Report gathered information on agency and brand interest in building relationships with 106 additional companies in the Commerce/Retail, Programmatic, Metaverse/Gaming, Connected TV/OTT, and Data/Analytics categories.
Out-of-Home Leads Advertising-Supported Media in Positive Value Perceptions
