Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.
Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth
