Original Digital is brought to you by Cory Treffiletti, courtesy of MediaVillage. This interview series will feature the "ODs" of marketing and advertising. These are people who bring originality to the space and/or have been around since the very beginning. These are people who think differently, push boundaries, and find new ways to solve old problems.
This episode features Michael Jaconi, Chief Executive Officer for Button. Button is the platform that uses AI to optimize affiliate and creator marketing strategies for retailers. Button's technology drives an average 300% increase in social traffic, 100% increase in retail revenue, and 50% increase in open web traffic by fixing broken links automatically.
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.