Not quite, but maybe.
But just think, she can self-bundle now. And you can, too!
But, as so many of us predicted, your programming and connectivity bill went up … again.
While most iterations of what were once called cable operators will still sell you pre-packaged bundles of programming options, their main business has become the Internet … or, more specifically, many shades of broadband.
After all, today's most important "television" is brought to us via Zoom.
Random Notes:
• The issue that just won't die: Network Neutrality … or, any time there's a loophole, someone will find it. This time, the company that really should know better is trying to disguise what it is doing by trying to bury the self-favoritism in the parent company … so AT&T corporate is paying the additional distribution fees for HBO Max customers that would be data charges on AT&T own distribution outlets. Tsk, tsk.
• Programmers are also facing some new distribution problems besides carriage and retransmission cost fees from classic infrastructure companies … this time with newfound set-top-box sort of intermedia access companies like Roku and Amazon Prime. Revenue sharing fees can be interesting.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.