Omnicom's Resolution Agency Explains the Ways Machine Learning Has Vastly Strengthened Search's Power

As one of the oldest forms of digital marketing, you'd be forgiven for thinking that paid search has already reached its peak innovation period. After all, it's been nearly 25 years since marketers discovered that search, the nexus of relevancy and recency, could be one of the most efficient tools to drive awareness, leads and sales of products and services. Yet search continues to evolve far beyond the relative simplicity of the past, driven by technological innovation, extraordinary advancements in machine leaning and artificial intelligence. There are new ways and apertures through which consumers search, such as voice, AR, QR codes and more.